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Static product photos. Confusing size charts. Endless returns. In a world where consumer expectations are sky-high and attention spans are shorter than ever, traditional e-commerce just doesn’t cut it anymore. Shoppers want confidence. Instant gratification. And experiences they can share.

That’s why AR Try-Ons have moved from novelty to necessity. The real question now isn’t if you should adopt AR Try-Ons, it’s how fast can you catch up?

Let’s explore why AR Try-On technology is redefining the way consumers shop, engage, and convert and how brands can tap into this immersive revolution.

What Are AR Try-Ons and Why Now?

Augmented Reality (AR) Try-Ons allow customers to digitally visualise how products look on their body or face using their smartphone camera in real time. Think: slipping on sunglasses, testing lipstick, or trying out sneakers without ever stepping into a store.

AR Try-Ons are now being used across:

• Beauty (lipsticks, foundation shades, eye makeup, nails)
• Eyewear (glasses, sunglasses)
• Fashion (clothing fits, accessories)
• Footwear (sneakers, high heels)
• Watches & jewelry (on-wrist visualisations)

As ecommerce grows, so does the friction of shopping blind. AR Try-Ons eliminate that uncertainty, offering a seamless, interactive, and highly personalised shopping experience.

Why “Virtual Try Before You Buy” Works

1. Reduces Buyer Hesitation

Consumers often abandon carts due to uncertainty about size, style, or fit. AR Try-Ons let them see before they believe, building confidence in their purchase decisions.

80% of shoppers feel more confident in their purchases after using AR Try-On tech. Snap x Ipsos: Augmentality Shift

2. Drives Conversions and Lowers Returns

When shoppers know what they’re getting, they’re more likely to click “buy” — and less likely to send it back.

66% of consumers are less likely to return a product after using AR Try-On. Mindshare Layered Report

3. Delivers Personalised Discovery at Scale

From foundation matching to glasses that suit your face shape, AR adds a level of real-time, AI-driven personalization that static eCommerce can’t match.

4. Always On, Always Accessible

No store hours, no mirrors, no pressure- just a tap and a camera.

Try It, Snap It, Share It: The Social Power of AR

AR Try-Ons don’t just help consumers shop better, they help them share more. Snapchat and TikTok have all embraced virtual try-on filters, allowing users to:

• Show off new “looks”
• Join brand challenges
• Tag friends and influencers
• Create viral UGC from branded lenses

This fuels an organic marketing engine, especially among Gen Z and Millennials.

• AR experiences drive 2x more attention than non-AR formats. Snap x Alter Agents Study
• AR Try-Ons increase brand uniqueness perception by 1.6x Snap x Ipsos
• 3 in 4 consumers say AR increases their likelihood to purchase. Deloitte Digital x Snap

When consumers wear your product, even digitally, they’re more likely to talk about it and buy it.

What’s Next for AR Try-Ons?

The evolution is just beginning. Here’s where AR Try-Ons are headed:

1. AI + AR = Hyper Personalization

Expect more intelligent recommendations, skin tone matching, and even predictive fit based on your digital body scan.

2. Multimodal Try-Ons

Gesture controls, voice input, and haptic feedback will make trying on feel even more real.

3. Hybrid Shopping Experiences

AR mirrors in physical stores, or AR try-on stations in malls, will blend the best of online and offline.

4. Try-On As Standard, Not Surprise

Soon, we won’t ask if a product has an AR Try-On feature, we’ll expect it as default.

AR Try-Ons aren’t just enhancing the shopping journey, they’re revolutionising it.

They reduce returns, increase confidence, and turn users into brand storytellers — all with the swipe of a screen. If you’re a brand looking to stay relevant, AR isn’t a trend to watch, it’s a tool to deploy. Your customers are already trying things on. The question is: Are they trying on your products?

From dragons swooping over Shibuya Crossing to giant Crocs bursting through Manhattan skyscrapers, Fake Out-of-Home (FOOH) ads are dominating your feed, whether you know it or not. They’re not real, but they feel real enough to make us pause, comment, and share.

While traditional billboards compete for fleeting glances, fake OOH CGI spectacles are turning passive viewers into engaged fans and unpaid promoters. So what makes these “fake” ads so emotionally real and irresistibly shareable?

Let’s unpack the consumer psychology behind viral CGI advertising and how brands are using it to win attention in a saturated digital world.

What Is Fake OOH and Why Now?

Fake OOH refers to computer-generated imagery (CGI) that simulates real-world advertising experiences, like massive product installations on city buildings or animated objects interacting with landmarks. The kicker? They’re never actually installed. They only exist on your screen.

These ads appear hyper-realistic, carefully crafted for online distribution where they thrive on short-form platforms, and cleverly mimic traditional outdoor advertising formats, but with a twist: they operate on a fantasy-level scale, showcasing impossible stunts and oversized spectacles that grab attention far beyond the limitations of physical space.

Why it matters now:

1. TikTok and Instagram Reels reward eye-catching content.
2. Production tools are more accessible than ever.
3. Attention spans are shrinking and expectations for novelty are rising.

As audiences become numb to traditional ads, fake OOH provides a fresh, cinematic twist that combines spectacle with storytelling.

The Psychology of Why It Works

Let’s dive into what’s going on in the minds of viewers when they encounter a CGI OOH ad.

1. The Surprise Factor

Most of us scroll through content in autopilot mode. Fake OOH interrupts that pattern.

• The brain is wired to notice the unexpected.
• When we see a giant makeup brush combing a train or a 100-foot sneaker kicking through traffic, our “wait, is that real?” reaction kicks in.
• That cognitive dissonance makes us pause and then tap “share.”

2. Emotional Reactions = Shares

Fake OOH ads often evoke: Awe, Humor and Curiosity.

These are all emotionally activating states, and humans are more likely to share content that makes them feel something, especially if it makes them look cool, informed, or on-trend when they share it.

3. Spectacle & Novelty Bias

Our brains crave novelty. Fake OOH offers a visual feast unlike anything we’ve seen before.

• A physical ad can only be in one place.
• A fake OOH ad can be anywhere, from Paris rooftops to the moon, without leaving a studio.

The best CGI ads lean into impossibility giving people a sense of digital magic.

4. Social Proof & FOMO

Once these ads go viral, people want to be in on it.

• Seeing others comment “Is this real?” creates a sense of urgency.
• People don’t want to miss out on the conversation.
• Even skeptics engage to debate its authenticity, which boosts reach further.

Key Benefits for Brands

Why are marketing teams so eager to experiment with fake OOH?

1. Viral Reach Without Real-World Limits

You don’t need a $500K Times Square billboard. A fake Times Square activation that looks real can outperform it on reach. CGI gets shared across platforms: Instagram, TikTok, YouTube Shorts, LinkedIn. The illusion generates just as much buzz, often more.

2. High ROI at Lower Cost

While CGI isn’t cheap, it’s scalable. You can test different versions fast. One successful video can do the work of an entire campaign.

3. Easy Cross-Platform Fit

Fake OOH content fits naturally into: Social stories, Paid ads, Influencer remixes, Brand storytelling. Its visual-first nature makes it perfect for today’s media formats.

4. User-Generated Remixes

The best fake OOH campaigns inspire fan-made versions, memes, and commentary. This turns your brand from advertiser to conversation starter. Consumers want to engage: not because they’re told to, but because it’s fun.

Real-World Case Study: Maybelline’s Mascara Tube on the Tube

If you were online in 2023, you probably saw it: A massive Maybelline mascara wand brushing the eyelashes of a London Underground train. CGI. Completely fake. Totally viral.

What They Did:

• Used ultra-realistic CGI to make it appear as though London’s public transport had been turned into a beauty ad activation.
• The animation was set against familiar London backdrops to increase believability.

Why It Worked:

• Visual surprise, seeing beauty tools interact with public transport was jarring and delightful.
• It blurred the line between digital and physical.
• Viewers paused to figure it out… and then shared it.

The Results:

• Over 40 million views across platforms in 3 days
• almost 3 million likes on Instagram
• Flood of UGC parodies and remixes from makeup influencers and creators

What’s Next for Fake OOH?

We’re only scratching the surface. Here’s where the trend is headed:

1. AI-Powered Customisation

Imagine fake OOH ads that change based on your city, your weather, or even your browsing habits. AI will soon allow hyper-personalised CGI content that adapts on the fly.

2. AR Extensions

Fake OOH won’t just live in videos. It’ll jump into AR, letting users explore the ad in 3D through their phones, creating deeper immersion.

3. Cultural Hijacking

Brands will time fake OOH drops with:

• Live events (e.g. Olympics, Fashion Week)
• Trending memes or challenges
• Real-world moments people are already paying attention to

When the cultural moment is right, the impact multiplies. Fake OOH isn’t fooling anyone and that’s what makes it brilliant. Consumers love the creativity, the spectacle, and the thrill of the “is it real?” moment.

For brands, it’s a modern storytelling tool that merges entertainment with engagement without the constraints of reality. The next billboard moment won’t be on the street. It’ll be on your screen.
Want your brand to go viral without touching the skyline? It’s time to fake it!

Wondering how to break through the noise and actually get noticed by today’s consumers?

Between ad blockers, short attention spans, and increased privacy regulations, traditional targeting just isn’t cutting it anymore. Marketers are scrambling for new ways to deliver relevance without being creepy and conversions without being disruptive.

Enter Augmented Reality (AR) and Artificial Intelligence (AI), two powerhouse technologies that, when combined, are rewriting the rules of digital advertising.

These aren’t just shiny buzzwords. Together, AR and AI are enabling hyper-personalised, high-converting campaigns that are as delightful to users as they are effective for brands. So, how exactly are AR and AI joining forces to build campaigns that feel more like experiences and less like ads? Let’s dive in!

What Are AR and AI and Why Are They a Big Deal in Marketing Right Now?

In plain terms:

• AR (Augmented Reality) overlays digital content onto the physical world, think filters, try-ons, 3D product demos.
• AI (Artificial Intelligence) uses data to make decisions or predictions, like personalising experiences based on behaviour or preferences.

When used together, they unlock a level of context, relevance, and interactivity that static ads simply can’t deliver. And the timing? Couldn’t be better.

• Privacy-first internet is limiting traditional tracking.
• User attention spans are shrinking, you’ve got seconds to make an impact.
• Consumers expect personalisation, but not at the cost of privacy.

Smarter Campaigns Start with Intelligent Data

Gone are the days of one-size-fits-all ad campaigns. With AI embedded into AR campaigns, brands can now create real-time responsive content that adapts to each user. Imagine:

• A virtual sneaker try-on that recommends styles based on what the user interacted with earlier.
• A makeup AR filter that uses AI to match skin tone and suggest personalized looks.
• An interactive AR story that changes dynamically based on time of day or weather.

AI isn’t just tagging users; it’s interpreting behaviour, context, and preferences to shape immersive experiences in the moment.

Personalisation Meets Play: Why AR Is the Ultimate Storyteller

Let’s face it, AR is fun. It’s playful. It turns passive scrolling into active participation.

Now, combine that with AI, and things get really interesting. Here’s what AI brings to AR:

• Contextual awareness: Recognise when, where, and how to serve content.
• Emotional engagement: AI can analyse facial expressions to adapt the AR experience in real time.
• Predictive storytelling: Based on previous interactions, AI can guide the user through a journey (like a virtual fitting room that remembers your past outfits).

The result? A bespoke experience that feels more like a game or conversation than an ad.

Why Brands Are All In: 4 Big Benefits of AR + AI in Ads

1. Skyrocketing Engagement AR ads hold attention up to 4x longer than traditional formats. Add AI and they become impossible to ignore.
   Stat: 2.4x more attention with AR ads vs. non-AR ads
2. Higher Conversion Rates AI doesn’t just personalise, it predicts. That means showing the right product, in the right way, at the right time.
   Stat: AR try-ons drive 94% higher conversion rates
3. More User-Generated Content People love sharing AR experiences, especially when they’re tailored to them.
   Stat: 70% of consumers say AR makes ads more engaging
4. Smarter Optimisation in Real-Time AI learns what works, then updates the experience mid-campaign for better results.
   Stat: AI-powered personalisation increases ROI by up to 30%

Chronic Cellars – The World’s First AI-Powered Sommelier in AR

How do you turn a wine bottle into an interactive brand storyteller?

What They Did:

• Scanned the wine bottle with a phone, no app required
• An AI-generated 3D character (Chronic Carl) emerged in AR, matching the brand’s edgy tone
• Powered by ChatGPT and custom AI training, Carl could:
  • Recommend wine pairings
  • Answer questions about the wine
  • Share quirky, brand-aligned commentary

The Results:

• 50% longer engagement time than average AR campaigns
• Massive UGC generation via social shares
• Boost in both online and in-store engagement
• Created a new standard for AI + AR interaction in the beverage space

What’s Next? Predictive, Emotional, Spatial Campaigns

The future of advertising lies in intelligent immersion. Here’s what’s on the horizon:

• Spatial AR in retail: AI + AR guiding customers in-store, providing context-aware offers, live styling tips, or gamified experiences.
• Predictive personalisation: Campaigns that know what the user needs before they do, based on micro-behaviours and signals.

The next wave of ads won’t just be seen. They’ll be felt. And remembered. AR and AI aren’t just enhancing advertising, they’re reinventing it. Together, they create: personalised experiences, smarter targeting, higher engagement, better outcomes for brands and users alike.

Want to build smarter, more immersive campaigns?

Begin with something simple, an AR experience that grabs attention. Layer in AI to personalise it. Measure what resonates. Then scale your success.
Let’s connect and explore how AR and AI could bring fresh ideas to your brand!

Wondering how to keep users engaged from awareness to purchase and beyond? Consumers are tuning out traditional ads. They scroll past. They skip. They block. It’s not a platform problem, it’s an experience problem.

Augmented Reality (AR) is flipping that script. It’s transforming ads into interactions, passive viewers into participants, and product pages into playgrounds. But here’s the real shift: AR isn’t just a brand awareness tool anymore. It’s making an impact at every single level of the marketing funnel. So what if the key to unlocking full-funnel growth isn’t another campaign… but another dimension?

What is Augmented Reality Marketing (and Why Now)?

AR marketing blends digital elements, like 3D visuals or animations, into a user’s real-world view, typically via their smartphone camera. Think Snapchat filters, virtual try-ons, or digital product demos layered over your surroundings.

Why is it exploding now? Simple:

• Smartphones are AR-ready.
• Consumer attention spans are short.
• Immersive, interactive content wins every time.

Awareness Stage: Capturing Attention in 3D

In the age of ad fatigue, attention is your most precious currency. AR earns that attention.

Why AR works here: It’s immersive. It’s novel. And it demands interaction.

Use Cases:

1. Branded AR lenses on Social Media – These become viral assets, letting users “wear” your product and share it instantly.
2. Event-based AR Experiences – Enhance physical events (festivals, expos, launches) with AR mirrors, games, or interactive installations that participants can share online.

Proof in the numbers:

• AR ads generate 2x the visual attention of non-AR ads. (Snap AR Attention Impact)
• 80% of users are more likely to share an AR experience. (Mindshare Layered)

More attention = more reach = more top-of-funnel power.

Consideration Stage: Educating & Delighting

Once they’re aware of your brand, prospects enter the “maybe” zone. Here, education and product familiarity are key—and AR delivers both.

Why AR works here: It reduces friction and brings the product to life, no need to imagine, just explore.

Use Cases:

1. 3D product walkthroughs: Think of a consumer being able to “hold” your product in their space.
2. Immersive brand storytelling: AR billboards, murals, packaging etc.

Social Proof:

• 74% say AR makes the buying process easier. (Snap x Deloitte Digital)
• AR drives 94% higher conversion rates during product education. (IAB AR Buyer’s Guide)

Your product becomes not just visible, but memorable.

Conversion Stage: Try Before You Buy Gets a Digital Upgrade

The biggest barrier to buying? Uncertainty. “Will it look good?” “Will it fit?” “Is it worth it?”

Why AR works here: It replaces guesswork with confidence. AR helps users answer those questions without leaving their home.

Use Cases:

1. Virtual try-ons for beauty, fashion, or eyewear.
2. True-to-scale AR for furniture, home decor, even cars.

Results?

• AR users are 2.4x more likely to convert. (Statista, AR Advertising Worldwide)
• 41% more likely to purchase after interacting with AR. (Deloitte x Snap)

Friction down. Conversions up.

Retention & Advocacy: Making Post-Purchase Interactive

AR doesn’t stop after the sale, it extends the relationship.

Why AR works here: It nurtures loyalty and inspires organic sharing.

Use Cases:

1. AR unboxing filters – Imagine branded filters users can post with after receiving their product.
2. Interactive AR tutorials – Users scan packaging and instantly get a floating walkthrough.
3. UGC loops – Launch AR challenges or contests that gamify the product experience.

Stats that seal it:

• AR increases brand recall by 70%. (Snap AR Attention Impact)
• Over 50% of Gen Z and Millennials are more likely to recommend a brand after an AR experience. (Snap x Ipsos)

You’re not just selling products, you’re building advocates.

Case Study: Dior’s Full-Funnel AR Masterclass

Dior has set the benchmark for integrating AR seamlessly across the entire customer journey.

Awareness:

Dior turned heads with AR OOH (Out-of-Home) experiences, transforming billboards and store windows into living digital scenes, bridging the gap between the physical world and digital storytelling. Complementary Snapchat AR filters amplified the reach, letting users experience the brand in a playful, shareable way.

Consideration

Dior elevated engagement with AR Try-Ons, allowing customers to visualize high-end products directly on themselves through their phones. This hands-on experience removed hesitation and brought Dior’s craftsmanship closer to consumers than ever before.

Conversion

Once inspired, shoppers could move seamlessly from virtual try-on to checkout with integrated links to Dior’s e-commerce site.

Retention & Advocacy

Dior continued the experience after purchase with AR Packaging, exclusive 3D animations unlocked by scanning the product box, revealing Dior’s artistic heritage. During the holidays, AR Christmas Cards extended this magic, turning festive greetings into collectible, shareable AR keepsakes that deepened emotional connection with the brand.

Results:

The campaign drove millions of AR interactions, boosted product consideration, and generated a significant lift in direct-to-consumer sales, proving AR’s impact across every layer of the funnel.

What’s Next: AR as the Backbone of Full-Funnel Strategy

AR isn’t a toy. It’s a strategic toolkit for modern marketers. Emerging Trends to Watch:

1. AI + AR: Tools that auto-generate personalised AR content.
2. Retail-as-Media: Physical spaces become AR-powered content hubs– using AR Mirriors, Digital Screens etc..

AR isn’t just top-of-funnel flair anymore. It’s a full-funnel force.

From first impression to final sale and every touchpoint after, AR delivers more engagement, more clarity, more conversion, and more loyalty. Are you ready to rebuild your marketing funnel in 3D?

It’s getting harder than ever to capture consumer attention. With endless content competing for every second of screen time, static ads just don’t cut it anymore.

So how are brands not just stopping the scroll, but turning it into actual sales? They’re transforming ads into games and it’s working.

As digital fatigue sets in and consumers demand more personalised, meaningful experiences, marketers are leaning into gamified augmented reality (AR) to create ad formats that are as entertaining as they are effective. But can a simple lens or filter really impact conversion rates?

Let’s unpack why gamification in AR isn’t just a trend, it’s a marketing evolution.

What Is Gamification in AR Ads?

Let’s break it down:

• Gamification is the use of game mechanics (like points, rewards, or levels) in non-game environments to drive engagement and behaviour.
• Augmented Reality (AR) overlays interactive digital elements on the real world through devices like smartphones or AR glasses.

When combined, these two concepts become a powerhouse for engagement. Gamified AR Ads invite users to play, interact, and co-create, often through face lenses, try-on filters, or branded mini-games. Why does this matter now?

Because audiences, especially Gen Z and Gen Alpha, don’t just scroll. They snap, tap, swipe, and share. They expect to be part of the brand experience, not just observe it.

The Psychology of Play: Why It Works

So, what makes gamified AR so effective? Here’s what’s happening behind the scenes:

1. Play = Immersion

Games demand active participation, not passive watching. That means users are fully focused and that attention leads to better brand recall.

2. Rewards Feel Good

Gamified experiences release dopamine, the “feel-good” chemical. Whether it’s a badge, a discount, or a shareable result, users associate your brand with a positive emotional hit.

3. Control Drives Connection

Unlike traditional ads, AR gives users agency. They’re not being told what to do, they’re choosing to engage. That sense of control fosters deeper emotional connection.

4. Fun Sells

Simply put: fun is memorable. People remember how you made them feel, and if they associate your brand with joy, they’re more likely to come back.

Data Doesn’t Lie: Gamified AR Drives Results

Let’s put some numbers behind the magic:

• AR ads deliver nearly 2x more visual attention compared to non-AR formats (Deloitte Digital x Snap)
• 1 in 2 consumers say AR makes them more likely to purchase (Snap x Ipsos)
• Gamified AR increases purchase intent by up to 40% (IAB – AR Buyer’s Guide)
• Branded AR lenses are shared 2.5x more than static ads (Snap for Business)
• Playable AR ads significantly increase time spent and brand recall (Mindshare x Zappar)

These stats don’t just prove effectiveness, they show that gamified AR is outperforming traditional ad formats by a landslide.

What’s Next for Gamified AR Ads?

This space is just heating up. Here’s where it’s heading:

1. AI-Powered Game Personalization

Expect AR games that adapt based on user behaviour, location, or even emotional response, creating ultra-personalised experiences.

2. Reward-Based Loyalty Loops

Imagine earning points for playing with a brand’s lens or filter. Brands will start embedding AR into their loyalty ecosystems.

3. UGC-Driven Virality

Gamified AR experiences naturally inspire sharing. Expect more formats designed for TikTok, Reels, and Shorts, where gameplay is part of the social storytelling.

4. Integration with Virtual Try-On + Checkout

Soon, the game might let you try the product, win a prize, and buy, all without leaving the AR space.

It’s Not Just a Game—It’s a Growth Strategy

Gamified AR ads aren’t gimmicks, they’re strategic storytelling tools. They speak the language of digital natives. They turn passive viewers into active participants. And most importantly, they drive results.

So, next time you brief your creative team, ask yourself:
– What if your next ad was playable?
– What if your next CTA felt like a challenge?
– What if your next customer came through an AR experience, not a landing page?

Don’t just tell your story, let your audience play it. Gamified AR is no longer the future of advertising– it’s the now.

Remember when billboards just told you what to buy? Those days are gone. Today, they can whisper, wow and even warp reality.

From floating pink handbags to chefs leaping off buildings- Fake OOH (Out-Of-Home) advertising is redefining not just marketing, but storytelling itself.

In a world where attention is fleeting and ad-blindness is real, Fake OOH transforms passive cities into dynamic stages, making audiences stop, stare, and share.

So what’s behind this urban spectacle that’s suddenly flooding our feeds?

What Is Fake OOH and Why It Matters Now

Fake OOH is the practice of using CGI (Computer-Generated Imagery) to create hyper-realistic outdoor advertising content that looks like it’s happening in the real world, but exists only in the digital space.

These videos are crafted to appear as if they were filmed on the streets of New York, Berlin, or Tokyo, but in reality, they’re carefully composited visual illusions distributed primarily on social media.

Why is it booming now?

• Digital fatigue is real- audiences crave novelty and surprise.
• Social media algorithms reward visually disruptive content.
• Gen Z and Millennials are drawn to brands that show creativity over conformity.
• Most importantly: It works.

Fake OOH isn’t about outdoor exposure. It’s about viral reach, emotional reaction, and storytelling at scale, without needing a single physical installation.

The New Era of Urban Storytelling

Fake OOH is more than an eye-catching visual- it’s a narrative format. Here’s how it transforms cities into stages:

1. Cities Become Characters

Famous skylines and urban backdrops aren’t just scenery- they’re co-stars. When something surreal happens in these familiar spaces, it commands attention.

2. Surprise Becomes Story

A bus-sized sandwich bursting through a wall? A bear jumping off a billboard? These aren’t random stunts- they’re visual metaphors packed with meaning. The story unfolds in seconds.

3. Audiences Become Amplifiers

The best Fake OOH campaigns invite reaction. People comment, remix, and repost. In doing so, they become part of the campaign narrative.

4. From Spectacle to Episodic

Some brands are already experimenting with sequels, turning each drop into a chapter in a larger branded story.

Why Brand Marketers Are Jumping In?

1. Virality by Design
   • Built to be shared.
   • Works especially well on TikTok, Instagram Reels, and YouTube Shorts.
2. Lower Production Costs vs Traditional OOH
   • No physical build.
   • All the spectacle, none of the logistics.
3. Global Reach
   • Your CGI campaign in Berlin can trend in Brazil within minutes.
4. Longer Watch Times & Higher Engagement
   • These videos are stop-the-scroll content. They earn attention rather than interrupting.

Backed by Data:

• 67% of AR users say immersive formats grab their attention more than traditional ads– Snap x Ipsos: The Augmentality Shift
• Fake OOH campaigns often outperform traditional OOH by 3x in social engagement– MarketSplash
• 4 in 5 brands using immersive content report improved campaign performance– Deloitte Digital x Snap

Case Study: InnoMate x Disney+ Germany – “The Bear”

In 2024, Disney+ Germany partnered with InnoMate to create a bold Fake OOH activation for the hit series The Bear and the results exceeded all expectations.

The Impact

• Over 7.2 million views on TikTok.
• Thousands of organic shares.
• Significant lift in The Bear’s social mentions and search interest.
• Loved by both fans and first-time viewers, it bridged the gap between audience segments.

Why It Worked

• Hyperreal CGI: Seamlessly blended into Berlin’s cityscape.
• Narrative Depth: Visually communicated the series’ energy and chaos in a single scene.
• Emotionally Gripping: Surprised, delighted, and invited conversation.

Fake OOH didn’t just promote The Bear, it told its story, instantly and powerfully.

The City is Your Canvas. What Will You Paint?

Fake OOH isn’t a fad- it’s a future-proof storytelling tool. It merges artistry, tech, and emotion to turn urban chaos into curated narrative.

For brand marketers, it’s not just about “being seen.” It’s about being remembered, shared, and felt. Whether you’re launching a product, a show, or a movement- your next great story might just start… on the side of a building.

Ready to make your brand impossible to scroll past? Let’s bring your story to the skyline.

From spooky Halloween surprises to Black Friday chaos and Christmas magic- Q4 is the Super Bowl of advertising. But in 2025, it’s not the loudest billboard or the biggest discount that wins. It’s the most immersive experience.

Traditional ads are struggling to cut through the noise. Gen Z and Millennials are skipping, muting, and scrolling past standard video. Brands that want attention are going beyond the screen.

So, what’s helping brands stand out this Q4? Two unstoppable forces: Augmented Reality filters and CGI-powered Fake-OOH spectacles. Let’s dive into how they’re changing the game.

What Is Immersive Storytelling & Why It’s Dominating Q4?

Immersive storytelling is all about pulling your audience into the experience, rather than just pushing a message out.

In 2025, that means:

• AR filters that let users become the ad (try a product, transform their face, interact with branded effects)
• CGI spectacles that simulate jaw-dropping real-world moments (a car driving on a skyscraper, a snowman stomping through Times Square)

Why now? Because attention is scarce and immersive content is engineered to earn it.

During Q4, when inboxes are flooded, timelines are noisy, and everyone’s fighting for the same moment, brands need experiences that stop the scroll and spark the share.

The Rise of AR Filters in Q4 Campaigns

1. Halloween: Scary immersive storytelling

AR filters come alive during Halloween.

Let users “try on” eerie face paint, create spooky-themed selfie lenses, go viral with AR masks and body morphs. Use gamification to collect leads and distribute prizes.

Why it works: Users create their own content using the brand’s filter, driving massive UGC

2. Black Friday: Try Before You Buy

Brands are turning chaos into confidence with AR try-ons:

• Shoes, sunglasses, makeup, even furniture
• Interactive store maps and deal countdown filters
• Gamified scavenger hunts via AR

Why it works: It shortens the buying journey and makes shopping fun again.

3. Christmas: Holiday Magic IRL

AR brings joy to life:

• Virtual Santa selfies
• Festive face filters and snow overlays
• Branded gift unwrapping animations via AR codes

Beauty and fashion brands are even turning packaging into interactive experiences.

The Rise of Fake-OOH: CGI That Feels Real

Imagine seeing a giant elf climbing a real building in London. Or a sneaker crashing through a snowy billboard in New York. These ads aren’t real, but they feel like they are.

That’s Fake-OOH: hyper-realistic CGI made to look like it’s happening in the physical world.

Why It Works So Well:

• Visually unmissable
• Engineered to go viral
• Merges the digital with the illusion of physical scale
• Sparks earned media, UGC, and massive word-of-mouth

The Brand Benefits: Why Immersive = Impact

1. Unmatched Attention

• Immersive ads demand focus
• Users engage longer, especially on mobile

AR captures 2x more attention than non-interactive video

(Deloitte x Snap)

2. Sales + Conversion Boost

• Try-before-you-buy leads to more confident purchases
• Reduces returns, especially for beauty & fashion

Shoppers who use AR are 3x more likely to convert

(IAB AR Buyer’s Guide)

3. User-Generated Content Flywheel

• People love sharing how they look with AR filters
• Fake-OOH ads get remixed, memed, and reposted—organically

Brands using AR see 2.4x more UGC shared during holidays

(Snap for Business)

4. Brand Love & Differentiation

• Brands offering fun, futuristic experiences are seen as innovative
• Especially with younger audiences craving interactive storytelling

If you’re planning your holiday campaigns the old way- discounts, static visuals, generic banners, you’ll get lost in the noise. But if you’re ready to immerse your audience, let them play, share, and interact, you’ll win not just attention, but loyalty.

Whether it’s a spooky lens or a snowy CGI billboard, if it’s immersive, it’s memorable.

Want your Q4 campaign to make headlines, not just impressions? The future of holiday marketing is interactive, magical, and unforgettable. Let’s make it immersive!

For decades, word of mouth (WOM) has been marketing gold. It’s trusted, organic, and often more persuasive than any ad campaign. But as our conversations move from coffee shops to camera apps, so too does the power of influence. Enter Augmented Reality (AR)- not just a visual tool, but a social one, rapidly becoming the new frontier of modern WOM marketing.

Snapchat’s latest report, “Augmented Reality: The Modern Word of Mouth,” dives deep into this shift, uncovering how AR is not just enhancing experiences but turning users into brand messengers. Here’s what every brand needs to know.

The Big Takeaway: AR is Trusted, Shared and Action-Driving

Snapchat’s findings paint a clear picture: people trust what comes from their social circles far more than ads and AR is the medium driving that trusted exchange.

• 50% of Snapchatters say they’re more likely to trust a brand after a friend shares it through AR.
• AR content shared by friends is 3x more trusted than traditional advertising.
• 66% of users feel emotionally connected to brands they experience through AR.

What’s more, AR content doesn’t just entertain– it motivates. Users are 1.5x more likely to make a purchase after seeing AR shared by friends compared to watching a brand video.

Why AR Works: Emotion, Exploration, and Connection

So what makes AR such a powerful word-of-mouth vehicle?

1. Emotionally Resonant

AR is playful, surprising, and deeply personal. Whether trying on sunglasses or stepping into a holiday-themed Lens, users are emotionally engaged. That emotion drives action.

2. Shared with Close Circles

Unlike public posts, AR is often shared directly with close friends or family. That creates intimacy and trust, making the recommendations feel more authentic.

3. Drives Discovery

AR turns passive viewers into active participants. It lets users discover products and experiences by using them, not just watching them and then pass that discovery along.

The Challenge for Brands: Shareability Over Showiness

But here’s the catch: AR only works when it fits naturally into conversations. Over-branded or gimmicky experiences fall flat.

What Brands Must Nail:

• Balance branding and creativity. Users won’t share an AR filter that feels like an ad.
• Design for moments, not just impressions. Think about how your AR Lens might fit into a friend’s Snap exchange, not just a product demo.
• Emotion is the hook. Users share what moves them– joy, nostalgia, surprise– not just what looks good.

Best Practices for Brands Using AR as Word of Mouth

If you’re a marketer looking to tap into the power of AR, here are some smart strategies:

• Create for the camera, not the feed. AR thrives in real-time communication, not static scrolling.
• Tie AR to product exploration. Think virtual try-ons, tutorials, and sneak peeks.
• Pair AR with your video content. Snapchat reports a 20% lift in ad awareness when AR is used alongside video.
• Prioritise share metrics. Engagement, completion rate, and share rate tell a better story than just reach.

Final Thoughts: The Future of WOM Is Immersive

Augmented reality is no longer just a gimmick or a gimmicky add-on. It’s a core part of how younger consumers discover, trust, and talk about brands. In a world where trust is the new currency, AR offers brands a way to earn it– through experience, emotion, and authentic social sharing.

If your brand isn’t exploring AR yet, now’s the time. Not just to be seen, but to be shared.

The holiday season is one of the most magical and crucial times for brands, with marketers pulling out all the stops to capture the attention of consumers. As competition heats up for customer engagement, companies are constantly on the lookout for innovative ways to stand out.

The Role of AR in Enhancing Christmas Campaigns

Augmented reality blends the physical and digital worlds, overlaying virtual elements onto real-world environments. For Christmas marketing, this translates into festive experiences that can spark joy and deepen emotional connections with a brand. Whether it’s through AR filters, virtual try-ons, or interactive games, AR enables customers to engage with brands in a playful, memorable way.

Why does AR work so well for Christmas campaigns? The holiday season is all about creativity, emotion, and engagement. AR taps into these elements by offering:

• Immersive Festivity: AR brings the Christmas spirit to life by adding interactive holiday themes to marketing materials.
• Customer Interaction: AR invites consumers to play, try on products, or explore festive content in real-time, fostering deeper engagement.
• Digital Experiences: In an increasingly digital world, AR provides a way to bridge online and offline experiences, making Christmas campaigns even more accessible to a wider audience.

Creative AR Christmas Campaign Ideas

With so many possibilities for incorporating AR into holiday campaigns, it’s essential to think creatively and align your AR experience with your brand’s goals. Below are some exciting AR campaign ideas that can help your brand capture the Christmas spirit and stand out.

Augmented Reality Sky Segmentation

Augmented Reality Packaging

AR Treasure Hunt

Augmented Reality Decorations

Social Media AR Filters

The Benefits of AR in Christmas Marketing

AR doesn’t just provide a cool visual effect; it offers tangible benefits that can boost the performance of your Christmas marketing campaigns. Here’s how:

1. Boosts User Engagement

Interactive experiences, like AR games or virtual try-ons, significantly increase the time users spend engaging with your brand. The longer they interact, the more likely they are to build a positive connection and remember your products.

2. Encourages User-Generated Content (UGC)

When users enjoy an AR experience, they’re more likely to share it on social media. This generates organic buzz, helping your brand reach a wider audience without additional advertising costs. Branded AR filters on platforms like Instagram or Snapchat can easily go viral, especially during the festive season.

3. Drives Online and In-Store Sales

AR enhances the online shopping experience by making it easier for customers to visualize products in their space or on their person. Virtual try-ons or interactive product demos lead to higher purchase intent, as customers feel more confident in their selections. Additionally, AR experiences can be used in-store to guide users toward specific products or holiday promotions.

4. Enhances Brand Awareness and Loyalty

AR is memorable. By offering users a fun and interactive way to engage with your brand during the holidays, you create lasting impressions that foster brand loyalty. Customers are more likely to return to brands that offer unique, personalized experiences.

5. Personalization at Scale

AR allows for personalized interactions. From gift suggestions to customized virtual try-ons, AR can cater to individual preferences, helping brands deliver personalized content at scale without needing one-on-one interactions.

Unwrap the magic of AR

As Christmas campaigns become increasingly competitive, brands must find creative ways to connect with customers. Augmented reality offers a cutting-edge solution, providing immersive, interactive experiences that resonate with consumers on a deeper level. By integrating AR into your festive strategy, you can engage your audience, drive sales, and create unforgettable holiday experiences that keep customers coming back year after year.

If you’re looking to stand out this Christmas, now’s the time to unwrap the magic of AR. Get creative, embrace the technology, and watch your brand sleigh the holiday season!