Question 1

What does innomate do?

Accepted Answer

We create interactive campaigns using AI, AR, CGI, and immersive technology that drive engagement, leads, and sales. We design experiences for the camera, built to be shared, not just seen.

Question 2

How is this different from a typical creative tech studio?

Accepted Answer

Most studios focus on building tech. We focus on outcomes. Every experience is designed to capture attention, drive interaction, and deliver measurable results.

Question 3

What results can we expect?

Accepted Answer

Our campaigns typically deliver high engagement time, often between 60 and 90 seconds, increased sharing and reach, lead generation, and measurable impact on sales and brand awareness.

Question 4

When should we use AR or CGI in a campaign?

Accepted Answer

AR and CGI are most effective when you need to break through crowded environments, launch something in a bold and memorable way, or turn passive audiences into active participants. We help define the right use case from the start.

Question 5

Do you work with brands or agencies?

Accepted Answer

We work with both. For brands, we act as a strategic partner focused on results. For agencies, we support from early ideation through to global execution.

Question 6

I work for an agency, can you support us during pitch or RFP stage?

Accepted Answer

Yes. We contribute at the earliest stages with concepts, benchmarks, and innovation angles that help teams win pitches and stand out.

Question 7

How long does it take to launch a campaign?

Accepted Answer

Timelines depend on complexity. Easier activations can be delivered within 2 to 3 weeks, while more advanced experiences typically take 4 to 6 weeks or more. We are built for speed without compromising quality.

Question 8

Can campaigns be deployed globally?

Accepted Answer

Yes. Our solutions are scalable, easy to localise, and designed for global rollout from day one.

Question 9

Can you track performance and results?

Accepted Answer

Yes. We track engagement time, interactions, conversions, and user behaviour. Everything is measurable and aligned with campaign goals.

Question 10

Do we need to understand AR or XR before working with you?

Accepted Answer

No. We guide you through strategy, use cases, and execution, translating complex technology into simple and effective campaigns.

Question 11

What types of experiences do you create?

Accepted Answer

We create social AR experiences and games, fake OOH CGI videos, virtual try-ons, AR retail and POS activations, and fully interactive brand campaigns.

Question 12

Is this more expensive than traditional campaigns?

Accepted Answer

Not necessarily. In some cases, it's even cheaper. CGI and AR eliminate many of the costs tied to physical production, while delivering higher engagement. For many brands, AI-powered ads remove the need for photoshoots entirely, allowing you to produce and test creatives at scale with minimal cost. It depends on your campaign — happy to advise.

Question 13

Why do your campaigns perform better?

Accepted Answer

Because they are built for interaction rather than passive viewing. They are designed to be shared and optimised for attention and engagement from the very beginning.

Question 14

What does “built for the camera” mean?

Accepted Answer

It means we design experiences that people naturally want to record and share. This is what drives organic reach and allows campaigns to scale beyond paid distribution.

Question 15

Can this integrate with our existing campaigns?

Accepted Answer

Yes. Our work integrates seamlessly across social media, OOH, packaging, retail, and events, creating connected omnichannel experiences. AR can be layered onto existing assets without the need to reprint or redesign, turning current materials into interactive touchpoints and extending their impact.

Question 16

How do AI-powered ad creatives work for e-commerce?

Accepted Answer

We use AI to turn your product assets into high-performing visuals and videos without the need for traditional photoshoots. This allows you to generate multiple creative variations quickly, test and optimise based on performance data, scale content across large product catalogs, and keep campaigns fresh, resulting in faster production, lower costs, and better-performing ads.