Client:
Sing Sing Warsaw
(Instynkt Creative Group)
Scope:
Concept, design and implementation of Instagram AR filters.
Design and implementation of custom Instagram Gif stickers.
Challenge:
Covid-19 pandemic forced restaurants to fit the marketing strategy to the new reality. Our goal was to create innovative, outstanding solutions on social media, which will help SingSing to distinguish among other restaurants.
Solution:
Keeping the coherence with the brand visual identity We designed and implemented 3 Instagram AR filters.
Moreover We’ve implemented custom gif stickers, which are available for all Instagram Story users.
360 Background
The background behind the character has been replaced with the 360 photo. While moving the camera We are moving around the real space of the restaurant. The main goal was to show that during lockdown you don’t have to leave home to visit the restaurant.
What do you want to eat?
After screen tap the filter randomly picks a dish from the restaurant’s menu.
Check, what you want to eat!
After screen tap the filter randomly picks a dish from the restaurant’s menu.
Asian Blast
Frame with the characteristic colorful squares, which are one of the most important brand’s visual identity element.
Custom gifs, which will be available for all Instagram Story users.
Custom gifs, which are available for all of the Instagram Story users.
Polish 
English