Client:
Relab
Scope:
Augmented Reality streetwear collection
UX optimisation and Instagram AR implementation
Challenge:
Agencja Nie Do Ogarnięcia carried out a multi-channel campaign for Pracuj.pl, which aim was to change the common belief of young people that the previous experience, incl. research clubs or summer jobs have no value for recruiters.
Solution:
After a detailed analysis of the campaign’s details, we developed a concept and, using Instagram AR, implemented an interactive mural. The animations and graphic elements used in Augmented Reality complemented the static composition, and at the end of the AR experience one of 8 predictions was drawn, which predicted the user’s professional future.
Moreover in the course of work, the concept of creating another Instagram AR filter appeared, which would engage the audience more in the ongoing communication.
Augmented Reality Books
After scanning, the illustrations shown in the book turn into short animations which through an interesting plot will allow the child to acquire the knowledge on a selected topic in an accessible way.
Augmented Reality Books
After scanning, the illustrations shown in the book turn into short animations which through an interesting plot will allow the child to acquire the knowledge on a selected topic in an accessible way.
Augmented Reality Books
After scanning, the illustrations shown in the book turn into short animations which through an interesting plot will allow the child to acquire the knowledge on a selected topic in an accessible way.