Client:
Ministry of Culture and National Heritage (Poland)
Mural & Project Management:
Illustration:
Amadeusz Mierzwa
Scope:
Augmented Reality Mural (Web AR)
Quality: 5.0 | Schedule: 5.0 | Cost: 5.0 | Willing to refer: 5.0
Schedule: 5.0
Cost: 5.0
Willing to refer: 5.0
See full review:
Challenge:
The Ministry of Culture and National Heritage has launched a campaign to promote recovered works of art that disappeared from Warsaw’s collections as a result of World War II. The campaign included a mural at the entrance to the Centrum Metro in Warsaw.
Solution:
We created a web-based AR application to “bring to life” the featured artwork on the mural. It was enough to scan a QR code to launch the AR experience, and the AR experience opened in the device’s default web browser. It was not necessary to install any dedicated app.
A total of 5 experiences using Augmented Reality were created. In addition to 2D and 3D animations, we also created a Virtual Gallery where the user could see all the recovered works.
Photo: Michał Dziurkowski
Photo: Michał Dziurkowski
