AR is significantly changing the world of advertising. It gives advertisers new opportunities to connect with consumers in powerful and memorable ways, offering an experience they won’t get anywhere else. But what does this mean for OOH advertising? Let’s explore how AR could change the way brands approach outdoor advertising.
The role of outdoor advertising in modern marketing
The role of outdoor advertising in modern marketing is crucial.
Outdoor advertising is a cost-effective way to reach consumers and create brand awareness to build relationships with customers. It is also an effective way to promote your brand or product, as consumers tend to remember advertisements they see more than those they hear about or read about online.
Benefits of using AR in OOH advertising
Augmented Reality (AR) is a new way to interact with consumers in a more meaningful and memorable way, especially when compared to static OOH advertising.
The AR experience is interactive, so it is more engaging for the consumer and can cut through the noise of traditional OOH advertising. It also offers the opportunity to combine multiple channels of engagement across devices, as as you move through the environment, your mobile device will update the content based on its orientation to what is being displayed on the screen – meaning you don’t need to download anything or have additional hardware to make the experience work!
Augmented reality is changing the way brands approach out-of-home advertising.
Augmented reality is changing the way brands approach out-of-home advertising. It’s a new way of thinking about the medium, interacting with consumers and delivering content to them. It’s also a new way of creating memorable experiences for consumers.
Augmented reality (AR) is simply a layer of digital information that can be added to the real environment using smartphone cameras and apps. A user can pick up their phone, open the app and see additional information superimposed on what they see through the camera lens – for example, a 3D model of a product or how it performs against other products in the real world.
New way of interaction
AR offers advertisers a new way to interact with consumers, making the experience more engaging and more memorable for all involved.
AR allows you to create a memorable experience for the consumer, providing an in-depth look at your product or service in a natural setting. This can be done through animations and illustrations that create an immersive experience. Additionally, this type of augmented reality allows viewers to interact with images on their phones and tablets in a way that was never possible before. Brands can also use AR as part of their marketing strategy to help consumers understand their products more clearly than ever before.
When advertisers are looking for ways to cut through the noise and grab people’s attention, augmented reality could be just the tool they need.
AR is a good way to grab people’s attention. It allows brands to tell stories that engage consumers and create memorable experiences, such as the AR experience for Pepsi’s Super Bowl LI halftime show.
AR can amplify the content of an ad by integrating it into a memorable experience, as in the case of Burger King’s Whopper Detour campaign in 2016.
AR can be used to create a sense of urgency, allowing advertisers to make their message more compelling by giving them less time to sink into the message before it disappears or changes to another.
The possibilities of augmented reality are endless, and its use in outdoor advertising is just the beginning. From immersive experiences that turn the world around us into a playground for brands, to interactive displays that bring ads to life right before our eyes, AR is changing the way we see the world. It’s only a matter of time before every billboard has an AR element built into it – and maybe even before we stop thinking of them as billboards at all!