The Guide To Instagram AR Filters– Free Ebook

From understanding the latest AR trends and technologies to developing a marketing plan for your AR filters, this ebook covers everything you need to know to stay ahead in the competitive world of social media marketing.

What you will find inside?

  1. What are Instagram AR Filters?
  2. Where effects appear on Instagram?
  3. Meta Ads AR Effects
  4. Why Should you try?
  5. The Possibilities
  6. The Restrictions
  7. The Key to successful Instagram AR campaign
  8. How to measure AR campaign?
  9. The AR Filters Masterplan: A Step-by-Step Checklist for success.

Download the Free Ebook:


Transforming OOH Advertising with Augmented Reality

AR is significantly changing the world of advertising. It gives advertisers new opportunities to connect with consumers in powerful and memorable ways, offering an experience they won’t get anywhere else. But what does this mean for OOH advertising? Let’s explore how AR could change the way brands approach outdoor advertising.

The role of outdoor advertising in modern marketing

The role of outdoor advertising in modern marketing is crucial.

Outdoor advertising is a cost-effective way to reach consumers and create brand awareness to build relationships with customers. It is also an effective way to promote your brand or product, as consumers tend to remember advertisements they see more than those they hear about or read about online.

Benefits of using AR in OOH advertising

Augmented Reality (AR) is a new way to interact with consumers in a more meaningful and memorable way, especially when compared to static OOH advertising.

The AR experience is interactive, so it is more engaging for the consumer and can cut through the noise of traditional OOH advertising. It also offers the opportunity to combine multiple channels of engagement across devices, as as you move through the environment, your mobile device will update the content based on its orientation to what is being displayed on the screen – meaning you don’t need to download anything or have additional hardware to make the experience work!

Augmented reality is changing the way brands approach out-of-home advertising.

Augmented reality is changing the way brands approach out-of-home advertising. It’s a new way of thinking about the medium, interacting with consumers and delivering content to them. It’s also a new way of creating memorable experiences for consumers.

Augmented reality (AR) is simply a layer of digital information that can be added to the real environment using smartphone cameras and apps. A user can pick up their phone, open the app and see additional information superimposed on what they see through the camera lens – for example, a 3D model of a product or how it performs against other products in the real world.

New way of interaction

AR offers advertisers a new way to interact with consumers, making the experience more engaging and more memorable for all involved.

AR allows you to create a memorable experience for the consumer, providing an in-depth look at your product or service in a natural setting. This can be done through animations and illustrations that create an immersive experience. Additionally, this type of augmented reality allows viewers to interact with images on their phones and tablets in a way that was never possible before. Brands can also use AR as part of their marketing strategy to help consumers understand their products more clearly than ever before.

When advertisers are looking for ways to cut through the noise and grab people’s attention, augmented reality could be just the tool they need.

AR can be used to create a sense of urgency, allowing advertisers to make their message more compelling by giving them less time to sink into the message before it disappears or changes to another.


The possibilities of augmented reality are endless, and its use in outdoor advertising is just the beginning. From immersive experiences that turn the world around us into a playground for brands, to interactive displays that bring ads to life right before our eyes, AR is changing the way we see the world. It’s only a matter of time before every billboard has an AR element built into it – and maybe even before we stop thinking of them as billboards at all!


How can brands use AR to create more engaging and interactive digital content?

The potential of Augmented Reality

Augmented Reality (AR) is one of the most exciting technologies right now. The potential for brands to engage with consumers is huge and there are many ways to implement AR into your brand communication.

Augmented Reality is not just a technology that overlays digital content on the real world as it happens but it allows you to do things you couldn’t otherwise do. This can be used in many different ways depending on what your brand wants to achieve with its audience.

Why should we implement AR?

Augmented Reality is a great way to engage with your audience and reach them in ways that truly connect. It can be used to increase brand awareness, as well as add value through education or entertainment.

Offer a useful experience with branded lenses

AR is a great way to make people feel like they are part of a story. It can be used to create a fun and engaging experience that gives users the feeling that they are in an alternate reality. AR also helps you build your brand and reach your audience by showing off the features of your product or service in an effective way.

Tips for successful implementation

  • Use your audience’s experience.
  • Engage with your audience.
  • Keep it simple.

Augmented Reality is a powerful tool to connect with your audience.

You can use AR to create a sense of belonging and community, which will help your audience feel closer to you and your brand. For example, by making it easy for customers to share their favorite moments through social media, you can bring them into the heart of the activity at any time.

This kind of engagement is also valuable because it helps generate more impressions for your business. As people share their experiences with others, they’re exposing your brand in ways that wouldn’t have been possible otherwise—and all at no cost!

Benefits of AR Marketing

  • Increased engagement: AR marketing allows customers to interact with products in a more engaging way, which can increase their interest in the product and likelihood of purchase.
  • Improved customer experience: AR can be used to enhance the customer experience by providing additional information about products, such as product specifications and user reviews.
  • Increased brand awareness: AR marketing can help increase brand awareness by making products more visible and memorable to consumers.
  • Cost-effectiveness: AR marketing can be less expensive than traditional marketing methods and can be easily integrated into existing marketing strategies.
  • Measurable results: AR marketing can provide measurable results in terms of increased engagement, conversion rates and sales, allowing companies to track the effectiveness of their campaigns.

Fitting AR into your brand communication

AR technology has two main uses for brand communication:

  • Fitting AR into your customer experience
  • Creating a unique, memorable and engaging brand experience

Implementing augmented reality for your customers to enjoy is one of the best ways to enhance their experience with your brand. This will help make them more likely to engage with you again in the future and tell their friends about how great it was! There are many ways you can use AR as part of this effort:

Instagram AR

Instagram is one of the most popular social media platforms with over 1 billion users. It’s also a great way to engage with your customers, especially as it continues to grow in popularity as an advertising platform.

Instagram AR (augmented reality) is an easy way to increase brand awareness by giving users a novel experience that’s exclusive to their location, what they’re interested in and where they are. Users can interact with your product through an overlay on top of their photo making it seem like you’re right there in front of them!

Snapchat AR

Snapchat is a great platform for augmented reality. It has a large and engaged user base, which makes it an obvious choice for brands looking to experiment with the technology. Its lenses are fun and easy to use, meaning that the user experience is seamless and enjoyable for both brands and their audiences.

In addition to being engaging and intuitive, Snapchat’s Lenses can also help deliver a strong message in just a few seconds. When paired with other forms of content (such as text or video), AR lenses can be used to tell stories more effectively than words alone would allow—and they might even get consumers talking about your brand long after they’ve viewed it on their phones!

TikTok AR

TikTok is the most popular social media app for teens, and it’s a great place to reach a younger audience. The interface is fun and easy to use, so it has potential as a platform for brands to market their products. You can use TikTok’s filters to your advantage; they’re fun tools that people enjoy playing with, so if you’re able to create videos that take advantage of them in an engaging way, you might be able to go viral!

The future: WebAR

As you may have noticed, there’s a lot of talk about WebAR—the next step in augmented reality. WebAR is a natural evolution of AR, which is why it will be so useful for brands.

WebAR is the ability to use augmented reality on the web through your browser. This means that users will no longer need to download an app in order to experience your brand’s digital content or interaction with an object. Instead, they can simply visit your website and engage with what you have created for them there.

Augmented Reality is a powerful tool to connect with your audience.

By implementing AR, you can interact with them in new ways and reach out to new audiences. But before jumping on the bandwagon, it’s important to do your research and think about how best to use this technology within your brand communication.


How to establish KPI and measure the results of XR campaign?

Advertising campaigns using immersive technologies such as Augmented Reality (AR), Virtual Reality (VR) or Mixed Reality (MR) allow the introduction of completely new forms of user engagement that were previously unknown.

Marketers have gained valuable tools to create new advertising formats that are able to hold the audience’s attention longer than traditional advertising. Not all existing factors for analysing advertising campaigns will be accurate in XR campaigns, as they do not include a number of new variables that are crucial to immersive technologies.

What we can measure in the XR campaigns?

The parameters for measuring the effectiveness of XR activities will vary slightly between the platforms and technologies used (social media, web campaigns, mobile apps, VR goggles, etc.). Some will give us broader opportunities to monitor user behaviour, and a few platforms will exclude some of the parameters.

What exactly can we monitor?

  • Impressions Number of total impressions of the XR experience. The indicator is particularly noteworthy during a campaign using AR filters on social media, where users sharing AR filters will generate displays among other users. Displays will not be applicable in campaigns on other platforms that aim to focus the behaviour of a single user inside the XR experience, such as mobile or web apps.

  • Opens/Scans Total number of uses of the XR experience by users.

  • Captures Number of photo/video saves using the XR experience. This indicator will be particularly relevant for social media campaigns, where the user will be able to save a video or photo they have created to the gallery.

  • Shares Number of photo/video shares using the XR experience.

  • XR Engagement Rate This indicator compares the percentage of full user engagement (number of impressions, likes, shares, etc.) in an XR campaign compared to non-XR activities.

  • Dwell Time Total time the user spent actively engaged in the XR experience.

  • Unique Users/Return Users The number of unique users who have used the XR experience and the number of those who have done so more than once.

  • Conversions The number of users who used the AR experience compared to the number of users who performed the action assumed in the campaign (e.g. purchase, newsletter sign-up, etc.).

How do you set the KPIs of an XR campaign?

When determining the KPI of a given campaign, we should first of all match our expectations with the platform on which we are implementing it. We should also realistically assess our technological capabilities, analyse potential barriers for users and then define the key objectives we want to achieve.

Sample KPIs:
– 10% increase in brand awareness as measured by number of impressions greater than X

– 2% increase in sales measured by conversions

– X mentions on social media

In addition to a suitable campaign concept tailored to our target group, it is also very important to optimise the User Experience of our XR experience – the easier and more intuitive it is to use, the better the results will be. After implementation, great importance should also be placed on proper communication. Even the best solutions with poor communication will not encourage users to use them, especially with immersive technologies, which for many are often the first they come into contact with.

When can we consider the XR campaign as a success?

Criteria for the success of an XR campaign will vary depending on the objectives we set before launching the campaign and the platform and technology we choose. Important factors that should be considered when assessing the success of an XR campaign include:

  • Campaign reach: the number of people who came into contact with the campaign (e.g. by attending an XR event, watching a live broadcast or by using the XR app).
  • Campaign impact: the extent to which the campaign changed the attitudes or behaviours of the audience. This can be measured through surveys or post-campaign surveys.
  • Campaign influence: what impact the campaign had on the public or on a specific target group. This can be measured by analysing the increase in awareness.
  • Campaign effectiveness: the ratio of costs to results achieved. Analysis of whether the campaign delivered the expected results in relation to its budget.
  • Participant satisfaction: the extent to which participants in the XR event were satisfied with the experience. This can be measured by post-event surveys.