Transforming OOH Advertising with Augmented Reality

AR is significantly changing the world of advertising. It gives advertisers new opportunities to connect with consumers in powerful and memorable ways, offering an experience they won’t get anywhere else. But what does this mean for OOH advertising? Let’s explore how AR could change the way brands approach outdoor advertising.

The role of outdoor advertising in modern marketing

The role of outdoor advertising in modern marketing is crucial.

Outdoor advertising is a cost-effective way to reach consumers and create brand awareness to build relationships with customers. It is also an effective way to promote your brand or product, as consumers tend to remember advertisements they see more than those they hear about or read about online.

Benefits of using AR in OOH advertising

Augmented Reality (AR) is a new way to interact with consumers in a more meaningful and memorable way, especially when compared to static OOH advertising.

The AR experience is interactive, so it is more engaging for the consumer and can cut through the noise of traditional OOH advertising. It also offers the opportunity to combine multiple channels of engagement across devices, as as you move through the environment, your mobile device will update the content based on its orientation to what is being displayed on the screen – meaning you don’t need to download anything or have additional hardware to make the experience work!

Augmented reality is changing the way brands approach out-of-home advertising.

Augmented reality is changing the way brands approach out-of-home advertising. It’s a new way of thinking about the medium, interacting with consumers and delivering content to them. It’s also a new way of creating memorable experiences for consumers.

Augmented reality (AR) is simply a layer of digital information that can be added to the real environment using smartphone cameras and apps. A user can pick up their phone, open the app and see additional information superimposed on what they see through the camera lens – for example, a 3D model of a product or how it performs against other products in the real world.

New way of interaction

AR offers advertisers a new way to interact with consumers, making the experience more engaging and more memorable for all involved.

AR allows you to create a memorable experience for the consumer, providing an in-depth look at your product or service in a natural setting. This can be done through animations and illustrations that create an immersive experience. Additionally, this type of augmented reality allows viewers to interact with images on their phones and tablets in a way that was never possible before. Brands can also use AR as part of their marketing strategy to help consumers understand their products more clearly than ever before.

When advertisers are looking for ways to cut through the noise and grab people’s attention, augmented reality could be just the tool they need.

AR is a good way to grab people’s attention. It allows brands to tell stories that engage consumers and create memorable experiences, such as the AR experience for Pepsi’s Super Bowl LI halftime show.

AR can amplify the content of an ad by integrating it into a memorable experience, as in the case of Burger King’s Whopper Detour campaign in 2016.

AR can be used to create a sense of urgency, allowing advertisers to make their message more compelling by giving them less time to sink into the message before it disappears or changes to another.


The possibilities of augmented reality are endless, and its use in outdoor advertising is just the beginning. From immersive experiences that turn the world around us into a playground for brands, to interactive displays that bring ads to life right before our eyes, AR is changing the way we see the world. It’s only a matter of time before every billboard has an AR element built into it – and maybe even before we stop thinking of them as billboards at all!


How can brands use AR to create more engaging and interactive digital content?

The potential of Augmented Reality

Augmented Reality (AR) is one of the most exciting technologies right now. The potential for brands to engage with consumers is huge and there are many ways to implement AR into your brand communication.

Augmented Reality is not just a technology that overlays digital content on the real world as it happens but it allows you to do things you couldn’t otherwise do. This can be used in many different ways depending on what your brand wants to achieve with its audience.

Why should we implement AR?

Augmented Reality is a great way to engage with your audience and reach them in ways that truly connect. It can be used to increase brand awareness, as well as add value through education or entertainment.

Offer a useful experience with branded lenses

AR is a great way to make people feel like they are part of a story. It can be used to create a fun and engaging experience that gives users the feeling that they are in an alternate reality. AR also helps you build your brand and reach your audience by showing off the features of your product or service in an effective way.

Tips for successful implementation

  • Use your audience’s experience.
  • Engage with your audience.
  • Keep it simple.

Augmented Reality is a powerful tool to connect with your audience.

You can use AR to create a sense of belonging and community, which will help your audience feel closer to you and your brand. For example, by making it easy for customers to share their favorite moments through social media, you can bring them into the heart of the activity at any time.

This kind of engagement is also valuable because it helps generate more impressions for your business. As people share their experiences with others, they’re exposing your brand in ways that wouldn’t have been possible otherwise—and all at no cost!

Benefits of AR Marketing

  • Increased engagement: AR marketing allows customers to interact with products in a more engaging way, which can increase their interest in the product and likelihood of purchase.
  • Improved customer experience: AR can be used to enhance the customer experience by providing additional information about products, such as product specifications and user reviews.
  • Increased brand awareness: AR marketing can help increase brand awareness by making products more visible and memorable to consumers.
  • Cost-effectiveness: AR marketing can be less expensive than traditional marketing methods and can be easily integrated into existing marketing strategies.
  • Measurable results: AR marketing can provide measurable results in terms of increased engagement, conversion rates and sales, allowing companies to track the effectiveness of their campaigns.

Fitting AR into your brand communication

AR technology has two main uses for brand communication:

  • Fitting AR into your customer experience
  • Creating a unique, memorable and engaging brand experience

Implementing augmented reality for your customers to enjoy is one of the best ways to enhance their experience with your brand. This will help make them more likely to engage with you again in the future and tell their friends about how great it was! There are many ways you can use AR as part of this effort:

Instagram AR

Instagram is one of the most popular social media platforms with over 1 billion users. It’s also a great way to engage with your customers, especially as it continues to grow in popularity as an advertising platform.

Instagram AR (augmented reality) is an easy way to increase brand awareness by giving users a novel experience that’s exclusive to their location, what they’re interested in and where they are. Users can interact with your product through an overlay on top of their photo making it seem like you’re right there in front of them!

Snapchat AR

Snapchat is a great platform for augmented reality. It has a large and engaged user base, which makes it an obvious choice for brands looking to experiment with the technology. Its lenses are fun and easy to use, meaning that the user experience is seamless and enjoyable for both brands and their audiences.

In addition to being engaging and intuitive, Snapchat’s Lenses can also help deliver a strong message in just a few seconds. When paired with other forms of content (such as text or video), AR lenses can be used to tell stories more effectively than words alone would allow—and they might even get consumers talking about your brand long after they’ve viewed it on their phones!

TikTok AR

TikTok is the most popular social media app for teens, and it’s a great place to reach a younger audience. The interface is fun and easy to use, so it has potential as a platform for brands to market their products. You can use TikTok’s filters to your advantage; they’re fun tools that people enjoy playing with, so if you’re able to create videos that take advantage of them in an engaging way, you might be able to go viral!

The future: WebAR

As you may have noticed, there’s a lot of talk about WebAR—the next step in augmented reality. WebAR is a natural evolution of AR, which is why it will be so useful for brands.

WebAR is the ability to use augmented reality on the web through your browser. This means that users will no longer need to download an app in order to experience your brand’s digital content or interaction with an object. Instead, they can simply visit your website and engage with what you have created for them there.

Augmented Reality is a powerful tool to connect with your audience.

By implementing AR, you can interact with them in new ways and reach out to new audiences. But before jumping on the bandwagon, it’s important to do your research and think about how best to use this technology within your brand communication.