Client:
Aioli – Warszawa, Gdańsk, Katowice
(Instynkt Creative Group)
Scope:
Concept, design and implementation of Instagram AR filters.
Design and implementation of custom Instagram Gif stickers.
Challenge:
Covid-19 pandemic forced restaurants to fit the marketing strategy to the new reality. Our goal was to create innovative, outstanding solutions on social media, which will help Aioli to distinguish among other restaurants.
Solution:
Keeping the coherence with the brand visual identity We designed and implemented 3 Instagram AR filters, which are available on all of the Aioli profiles– Warszawa Świętokrzyska, Warszawa Chmielna, Gdańsk, Katowice.
Moreover We’ve implemented custom gif stickers, which are available for all Instagram Story users.
Aioli Friends
Frame with the characteristic paper torn, which is one of the most important brand’s visual identity element.
Quiz
After screen tap the filter randomly picks 2 dishes from the restaurant’s menu. User may choose which one better fits the needs.
Quiz
After screen tap the filter randomly picks 2 dishes from the restaurant’s menu. User may choose which one better fits the needs.
Regret Nothing!
Face mapped graphics with one of the aioli slogans.
Custom gifs, which are available for all Instagram Story users.
Custom gifs, which are available for all of the Instagram Story users.
Polish 
English